Because of the money crunch cable companies are feeling, some companies are beginning to promote pay per view pornography on cable channels that are directed to men. As always, everything is motivated by money. The article says:
In addition to economic woes and increased competition for cable services from phone companies, the cable industry is motivated by the tremendous profits involved. While profits from movies and TV programs on other cable networks are split with Hollywood, approximately 90% of the revenue from pornography is kept by the cable industry.
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