Thursday, February 12, 2009

SI Swimsuit Issue


The Swimsuit Issue is about to hit stores and mailboxes. Our friends at American Decency have provided us with some interesting facts: (By the way, don't search for 'sports illustrated,' because you will get several inappropriate pictures.)

2008 and 2009 SI Swimsuit Editions:
A few comparisons --

Advertisements:
2008 - 50 ads in 225 pages
2009 - 37 ads in 178 pages

Photos:
2008 - 26 topless
2009 - 13 topless

The following companies that advertised in 2008 did not advertise in 2009:

Zune
Gillette
Pernod Ricard liquor
Calvin Klein
Sprint
Craftsman tools (sears)
Lifestyles condoms
Samsonite luggage
Callaway golf
Suzuki
Foot Locker
Yamaha
Schick
Honda
Stetson cologne
California Almonds
AT&T
Marc Ecko
Peak antifreeze
Jack in the Box restaurants
Redman tobacco
Columbia sportswear
Wrangler jeans
Head and Shoulders
San Diego visitors bureau
DaSani water – Coca-Cola
Razr2 phones
Corona
Taco Bell
Alterna eyewear
Godiva chocolate
Diamond is Forever

Repeat advertisers - did advertise in 2008

Pontiac
Old Spice
Chaps
Evan Williams whiskey
Perry Ellis
Jack Daniels
Rockport
Match.com
Axe
Budweiser
Giorgio Armani
Canadian Club
Dodge
GMC
Jeep
Ford
Abilify
Wrigley

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