Hallmark's Response

I emailed Hallmark about their new line of cards targeting homosexuals. Here's their response:

Beginning this summer, Hallmark's selection of more than 200 wedding cards will include four cards that use specific language and images appropriate for same-sex wedding ceremonies or civil unions. Hallmark makes cards for all kinds of relationships and situations, and we have for years produced cards for relationships that might be defined as "non-traditional" - including heterosexual couples who are not married, those in mixed race or interfaith relationships and blended families - so people in each of these situations could find cards to meet their needs. It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another. Not every one of the more than 200 wedding cards we offer will be
right for every relationship, but we want every consumer to be able to find one that is just right.

We understand that this is a sensitive issue for you and appreciate you letting us know your concerns.

Thanks,
Hallmark Customer Care

I will continue to use my buying power and shop other card companies.