Recently, Ace Hardware began advertising on the disgusting CBS show Swingtown. After 1 short day of emailing Ace asking them to remove their ads, Ace replied that they would. Here is some insight from the letter Ace sent to One Million Moms:
When the media buy was placed for the show that aired Friday, August 8, we were unaware of the questionable content that would be included in that particular episode. While Ace, like all advertisers, is never given the opportunity to preview shows before the advertising is placed against our target demographic, we have made the decision to permanently cease all advertising on this particular CBS show, effective immediately.
Thank you Ace! We appreciate your commitment to family values and decency.