3 Tips to Help Manage Young Children using Media

National Study from Common Sense Media Documents Media Use by Children Ages 0 to 8 Did you read to your kids today? Did you hand over your iPhone at the grocery store? If so, you're not alone. How families use media and what it means for kids' health and well-being is the subject of Zero to Eight: Children's Media Use in America, the first study by Common Sense Media's new Program for the Study of Children and Media. The report is featured in both theNew York Times and the San Francisco Chronicletoday. The study shows that everything from iPods to smartphones to tablet computers are now a regular part of kids' lives, with kids under 8 averaging two hours a day with all screen media. Among the key findings: 42% of children under 8 years old have a television in their bedroom. Half (52%) of all 0- to 8-year-olds have access to a new mobile device, such as a smartphone, video iPod, or iPad/tablet. More than a third (38%) of children this age have used one of these devices, including 10% of 0-to 1-year-olds, 39% of 2- to 4-year-olds, and more than half (52%) of 5- to 8-year-olds. In a typical day, one in 10 (11%) 0- to 8-year-olds uses a smartphone, video iPod, iPad, or similar device to play games, watch videos, or use other apps. Those who do such activities spend an average of 43 minutes a day doing so. Clearly, media has become a staple in young kids' daily lives and influences them in ways we don't yet fully understand. But by getting involved in your kid's media life, you can help them create healthy lifelong patterns that will truly make a difference in their lives:

Balance the types of media your kids are exposed to. Choose age-appropriate, quality content that reinforces your family's values. Watch, play, read, and listen with your kids. Don't underestimate the value of co-viewing

NBC Cancels The Playboy Club

Arizona Family Council teamed up with Morality in Media, Parent Television Council and over one hundred others across the country to put pressure on NBC and its advertisers to cancel this program.

It worked!

Advertisers dropped steadily as did ratings. And after just three episodes, the show was cancelled.

We appreciate all of you who sent emails, letters and rallied around www.ClosetheClubonNBC.com.

We are very gratified that our efforts to protect children, women, and families were successful.