This letter just came out from On Million Moms - a great organization.
JC Penney has just released a new television commercial, straying far away from the namesake's values and principles.
The 30-second ad, "It is Seriously Hot in Here," negatively portrays women as little more than sexual eye-candy for a men's clothing pitch.
Please take action!
The announcer says, "We get it. Guys don't like watching ads for clothes. So here's the deal: you take a look at these great styles, we promise to show you something really awesome. That way, everybody wins."
The screen then splits with a larger part of the screen dedicated to a bikini-clad model "strutting her stuff." Just before the scene ends, she reaches up, as if undoing her top. The announcer then states, "It is seriously hot in here."
JC Penney's ad choice is blatantly disrespectful to all women, especially mothers and wives.
TAKE ACTION
Let's stop this commercial dead in its tracks. If JC Penney gets away with this, their ads will only get worse.
Make a personal phone call to JC Penney's customer service department. Tell them, unequivocally, that this ad is offensive to women and should be pulled immediately.
Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
